The Uncooked Club

Ongoing partnership — end-to-end branding, audience building, and revenue

The partnership

The Uncooked Club works with Clan Alpha Studio across everything the brand touches, from its identity through to the campaigns that fill its cohorts. The engagement runs continuously.

The brief

The Uncooked Club started as an idea about cognitive resistance, built around pre-internet thinking and handwritten, non-AI creative practice. It needed a brand people could recognize, a body of content that carried the argument, an audience that had never heard of it, and a way to turn all three into revenue. The work covered every one of those.

What we did

Brand and identity. We built the brand end-to-end, covering its positioning, voice, and the visual language that carries it across every surface it appears on.

Curriculum and content. We built the full quarterly curriculum with a named theme for each month, alongside a weekly content rhythm that keeps the community active between sessions and gives new audiences a way in. Each week moves through a reel, a carousel, the live session itself, and a written reflection published across Substack and Instagram.

Audience. We built the audience through performance marketing and organic outreach running together, so paid reach brought people in while the content gave them a reason to stay.

Revenue. We built the commercial structure around a monthly membership and priced it to fill.

What has it led to

Two cohorts have been completed, and one guest workshop has been hosted, with 100% turnout across all three. Everyone who signed up showed up every time.

Where does it go next?

The community runs weekly, the curriculum keeps building, and the acquisition engine continues to feed each new cohort.